How to track visits to your website
Websites are not created to sit online doing nothing for your business, they should be earning their keep after all the effort that it took to make it.
Your website has either been: created by a web designer; or you have used one of the many website builder services (Wix, Squarespace or Weebly etc)
Get stats from your website host
If you've had a web designer make your site at the very least you'll be able to access some kind of Visitor Stats through the hosting that your website is stored on. For example when accessing my hosting control panel I am given these options:
Webalizer and Awstats are both options for me to click through to view a lot of statistical information about my website visitors. Your options may be different but there will likely be something for you if you have access to your web hosting control panel.
Both Webalizer and Awstats offer second level pages to click through to more stats so it's likely you'll be able to find out some useful information.
If you have used a website builder such as Wix, Squarespace or Weebly etc
I am 99.9% certain that there will be access to visitor stats for you to view (stats that are probably a lot prettier / easier to take in than the Webalizer and Awstat options).
A lot of the time the term that’s used is Analytics so keep an eye out for that and if you can’t find what you are looking for ask your service provider for help.
The best option - Google Analytics
Your website builder service may link to Google Analytics which is one of the best options and comes highly recommended. There is so much information to gain from having Google Analytics installed on your website and it’s considered a standard.
For those of you that have had a website built by a professional website designer and you don’t have Google Analytics installed (or don't know that you do) it’s a good idea to get in touch with your web designer and ask them to add it ASAP.
Google Analytics is a free service from Google but if you’re not tech savvy with your own website you may need to ask your web designer to set it up for you. Once it’s set up and data is being recorded in your account you can start analysing a myriad of stats to answer almost any question you have about your website visitors.
Google Analytics is so comprehensive it can be intimidating to even the most onto it business person so in future posts I will take you through how to use it effectively to learn more about your website traffic.