The Mortgage Girls required a website that was in keeping with their branding, easy for them to update and positioned them as professionals whilst coming across as down to earth and approachable. The main goal of the website was to encourage enquiries via email or phone.
To cut down on time and costs for the girls we used a purchased theme and adapted it to suit their needs. A phase 2 was to add a complex mortgage lending application form to enable The Mortgage Girls to streamline their process and cut down on admin time. Even though the application form is long and complex, the number of people applying through has been significant and is testament to how the form is designed with lots of white space and dividing the form into achievable steps.
The Mortgage Girls now have a website that they are in control of regularly updating. They use their website to publish blog posts and social media to drive traffic. Since the launch of the website the girls have realised the power of having a central place to use for effectively marketing their service.