Karen Degen is a Happiness, Health and Success coach, she approached Modur to redesign her website specifically to be mobile friendly, project a more professional image, grow her email database, to use as a platform to sell her published book and to increase enquiries from the website.
Karen expressed that she would like the website to be uncluttered with a simple, clean, fresh look using colours that represent happiness. When viewing the website visitors should perceive the Karen as caring, proficient and trustworthy. It was also important for Karen to be able to take control of editing the website content herself as she acknowledges that websites need to be nurtured to be effective.
We worked closely with Karen to create a custom designed responsive (mobile friendly) website theme to address her needs whilst ensuring that the target audience is captivated by the information that they are looking for.
Karen offers many services so it was really important for these to be clearly defined. Karen is a specialist in Emotional Freedom Techniques (EFT), however not many people know what this is so there was a focus to address what problems Karen solves instead. Each page has clear calls to action to encourage enquiries, sales of Karen’s book and signing up to the newsletter.
Modur trained Karen to update the website content and send out email newsletters which saves her time and costs. Karen regularly adds new blogs, YouTube videos and other content to the website to ensure everything is up to date and sends out email newsletters monthly to stay top of mind in her clients minds.
As well as the website Modur also set up a MailChimp account for Karen and designed an email template that is consistent with the website branding to enable Karen to build trust and reach out to her subscribers in a professional manner.
Sally at Modur Creative did an excellent job of recreating and renewing my website. She listened, made changes until I had exactly what I wanted, and went out of her way to do extra little things. I totally recommend Modur Creative for anyone wanting not just a website but a consistent brand and marketing approach.