The Brief
Highfield Machinery required a website that displays their stock of used farm machinery for sale. The primary objectives were: to drive sales by advertising stock online; to make the website easy to update to keep the stock list current; and possibly the most important – to make the website quick and simple to use. The target audience are farmers who have slow internet connections combined with limited time to waste.

Our Approach
This website was custom designed and produced with functionality specifically tailored to load their stock catalogue information. The simplicity of this website is it’s best asset. The uncluttered modern design focusses on providing the visitor with what is on offer with prominent contact details and an enquiry form when the customer is ready to make contact. We made it as easy as possible for the client to maintain the content of this online catalogue.

The Results
Hamish Cridge, who confesses he struggles with technology, is able to maintain this online stock catalogue himself. This puts him in control which builds confidence in his brand when he promotes the website via the press because all of the stock is current.

Here’s what Hamish thinks about the end result:

The creative design and layout met my brief exactly. I am delighted with the result and would have no hesitation in recommending Modur Creative.