How To Get More Website Enquiries If You Have A Static Website
This article is for those of you who have a static business website and need more business or enquiries. You may be wondering why you're not getting many enquiries from your website, i'll cover that too. For the most part I will be explaining what can be done about it to get you more business enquiries.
First of all, what do I mean by 'static website'?
A lot of businesses have a static websites. It's a website that has the same number of web pages today as when it was initially built. There is credible and tangible information about your business, products, services and contact information but there aren't any useful articles being published regularly and the content on each web page doesn't change that much over time. It's pretty STATIC!
Static websites are basically online brochures sitting on the internet waiting for someone to type the website address into the browser and go directly to the website.
So why are you not getting as many enquires as you expected?
The short answer is that you are not getting enough people visiting your website. It's a numbers game. The percentage of people visiting any website who actually take action and send an enquiry is as low as 1%. So if your website isn't getting at least 100 people visiting it each month the chances of your website generating any enquiries is very low.
Websites need to be marketed, to get people to go to your website
It is not enough for you just to have a website these days. The competition is too strong, there are a lot more websites out there than there used to be and with only 10 positions on page 1 of Google and the top 3 positions getting the lions share of clicks, you need to put some promotional effort in.
Here are 2 solutions
There are a lot of ways to drive people to your website but here are 2 important ways. You can do both or either.
- Search Engine Optimisation
- Google Pay Per Click Online Advertising
On Page Search Engine Optimisation (SEO)
Slow method - but over time will reap potentially high organic (free) positions
Web pages within your website can be optimised for target keyword phrases (and synonyms*). One keyword phrase and synonyms allocated to one web page.
Optimising means tailoring the content of the web page (text, images and HTML markup code) to mention those keyword phrases and help Google learn what the topic of the page is.
If there isn't much competition for the keyword phrase being targeted then the practice of SEO can do wonders for your Google search results position.
Your ranking position is never set in stone, over time there may become more competitors, they may step up their SEO game.
However, even if your static website has been search engine optimised there is no guarantee of appearing on the top spots of the Google search results pages. There are over 200 ranking factors that Google uses to rank your web page against other web pages.
Sometimes the keyword phrase you have targeted is too competitive so you'll have to do a lot more to compete.
*Synonym a word or phrase that means exactly or nearly the same as another word or phrase in the same language, for example shut is a synonym of close.
Google AdWords - Pay Per Click Online Advertising
Anyone who has tried this method without first learning or understanding fully how to set up and optimise a campaign may have the opinion that it's a waste of money and doesn't work. If you know how to set up and maintain a Google AdWords campaign efficiently, this method can be a great way to generate business enquiries.
The way it works basically is creating a set of adverts that will appeal to customers searching for your product or service, researching and using a set of keywords to trigger the adverts and setting a daily budget that you are comfortable spending. AdWords shows your adverts, some people click through to your website, some will take action and convert into an enquiry / sale. Of course it is way more complex than that but that is it in a nutshell.
The trick is to constantly monitor the campaign, measure and tweak to ensure that the money spent on the advertising is outweighed by the return on investment.
There are so many websites online today competing for the top spot that the sooner effort is put into promoting your website, the sooner you will see rewards.
The best solution is to do everything you can think of to get more people to visit your website to take the next step to enquire or buy. The more visits you get the higher potential for business.
Get in touch if you want to talk to an expert on how to get more business with your website.